On a dark, dark staircase, looting piles of unguarded garbage on the third floor of a spilled building, they arrive at the office of SN Enterprises, a clothing manufacturer in Punjabi Basti Delhi. This Gali, with its narrow and verified buildings, is a center of small units in leather and cloth. On the floor above the office is a room where workers with sewing machines produce shirts and pants and unmarked affordable for the working class of the city.
Dalit commentator and entrepreneur, Chandra Bhan Prasad, is there, inspection of a new crop of white cotton Giza has just passed Bangalore. This is part of the research and development for Prasad Zero Plus, a clothing brand just released for the Dalits, which has Prasad.
Last year, Prasad introduced a range of spices, pickles and cereals as dalit food online – the e-commerce brand, Prasad said, was a social experiment against discrimination. Zero Plus is an extension of the same idea that dalit brand products combine policy with economics. On a smaller scale, but with a similar goal, supporters of the Bhima Army – an organization that mobilized Dalit youth in western Uttar Pradesh with its strong network – also promoted various businesses within Dalit community, such as Bheem Shakti, detergent Powder, marketed as an alternative to Patanjali.
To legitimize his brand, Prasad returned to Ambedkar. It states that Zero Plus, which has a range of shirts and pants (and will soon spread to suits and neckties for men, with a range of garments for women) is inspired by sartoriaux’s icon Dalit. The political symbolism of Ambedkar’s three-piece suit, fortified by its statues planted throughout the country, has become so deeply rooted in the consciousness of India that it has become popular culture. Over the past year Kabali, Rajinikanth, who plays a thick suits hero subclass of political consciousness tells his followers that dressing in suits is a form of resistance.
This is the message Prasad, 58, Pasi (traditionally a caste raising pigs, considered untouchable) Azamgarh hopes to capitalize. “There are several reasons for doing so,” he said. “We want to benefit, it’s the first.We also want to set an example and make fashion entrepreneurship for Dalits.” But outside the company, I consider it as a business and social reform movement. ”
Prasad intends to give an advantage to his clothing brand. “I use the best quality fabrics and clothing is comparable to the best brands,” he said. “It’s high-quality formal wear that I want Dalits to adopt. Dalit’s level of acceptance will increase once they dress better.”
The name of the brand, according to him, is inspired by the concept of zero and infinity in mathematics, but it is equally likely that a subversive reference to dalit identity. To begin with, Prasad is in the process of delivering and selling to everyone you know in your circle and through online social media before you start the month of July.