With salon business goal setting, keep in mind that you will always have “short term salon business plans “to reach “long term salon business goals”. This means that interim steps along the way are important to your success for the future. Salon business goal setting is like having a roadmap to your destination.
1)the first step is defining the salon business goal you want to accomplish. For example, I want to create a salon business that produces x product for sale and attracts Y number of clients and customer monthly.
2)the second step is to create milestone or multiple steps to accomplish that salon business goal.
3)the third step is to create a process for managing and evaluating progress against milestone to reach you salon business goal. Setting timelines for your milestone will help.
4)train your employees show them how to offer your clients extra services when taking a booking.
5)set a goal for your staff ask them to add at least one extra service to every appointment booked and reward them when they achieve it.
6)Be genuine it is not difficult to value add but ensure that the value is “genuine”. Savvy clients can smell a fake benefit a mile away and this will reduce your ongoing credibility.
7)Bring suppliers on board ask your suppliers if they are willing to provide free gifts to your clients for promotional purposes.
8)stay in touch with your clients remind them that you are still there, offer them some free useful information and always give them a good reason to come back to you rather than try the new salon down the road.
9)find the complimentary service nearly every service your salon offer has another service that will compliment it and all you have to do is identify what those complimentary services are and suggest them to your clients.
10)Encourage your staff to smile and laugh often laughter is free and contagious and will put a smile on the face of your clients.
11)make your salon somewhere that people feel great do this and they will keep coming back! Negative statements never produce positive actions or customs.